Cooler Projects CIC would like to gratefully acknowledge the founding sponsor of the Carbon Literacy Project – Westford Mill, whose financial support has made our work on this unique project possible.

About Westford Mill

Westford Mill, part of Beechfield Brands Ltd, provides a range of sizes and styles of environmentally friendly “bags for life”, manufactured from a range of natural materials, and is led by Managing Director Roger McHugh.

Roger McHugh with Sir Richard Leese and Prof. John Brookes during the launch of Carbon Literacy

Roger McHugh, MD of Westford Mill (left) with Sir Richard Leese, Leader of Manchester City Council (centre) and Prof. John Brookes, Vice-Chancellor of Manchester Metropolitan University (right) launch the Carbon Literacy Project at Manchester Arndale, November 2012.

Having acted as founding patron, Roger continues to fully support the aims of the Carbon Literacy Project, which are consistent with the brand values of Westford Mill. He was keen to get involved from the very start when we began to design the project in March 2011.
He comments:

“We are delighted to have been instrumental in supporting the Project. Our sponsorship not only demonstrates our long-held commitment to promoting environmental issues, but also provides us with a unique opportunity to be part of an initiative that has the potential to make a very real difference to the future of the planet.”

Shoppers at Manchester Arndale get "Carbon Active" as they personalise environmentally friendly "Bags for Life" designed and produced by Westford Mill (March 2013)

“Carbon Active” at Manchester Arndale (March 2013)

Consistent Values

Dave Coleman, director, Cooler Projects CIC, adds:

“Despite the absolutely unique nature of this project, we simply couldn’t have developed or delivered it without the financial sponsorship provided by Westford Mill.”
“Like any other responsible business, it has been working to reduce its environmental impact “inside the fenceline”, but by sponsoring a project like this, the brand has helped reduce not just the carbon footprint of a significant enterprise, but the carbon footprint of a whole city.”

Right: Shoppers at Manchester Arndale get “Carbon Active” as they personalise environmentally friendly “Bags for Life” designed and produced by Westford Mill, and find out more about Carbon Literacy.(March 2013)